AppCoins Protocol Gives OEMs a Cut in the App Economy

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Aptoide shares all of revenue generated in the app store with its OEM partners. Revenue streams from the store are advertising and IAP (in-app purchases) and they are split between parties.

Having been working with OEMs around the world for the last few years, it is clear how much they want to be part of the App economy — they are always looking for a larger and engaged user base, as well as for extra revenue streams. Aptoide has made it possible, either through a white label, SDK or API integrations solutions. Providing this flexibility to OEM partners is the reason that tier one Manufacturers (such as Xiaomi, Vivo, Oppo) choose Aptoide’s disruptive technology and services.

What if Aptoide decides to take it to another level, where blockchain technology would accelerate three critical flows that today are major blockers in the apps economy?

AppCoins is an open and distributed protocol for app stores based on the Ethereum blockchain and smart contracts. Aptoide is proposing an ICO (Initial Coin Offering) and blockchain technology to redesign app advertising, IAP and app approval flows through a circular model.

As a higher share of the advertising and IAP revenue is kept within the app ecosystem, more value is rooted back to the app economy.

Being an open protocol based on the blockchain, it also provides more trust to all parties involved. This allows for multiple app stores to implement and benefit from the open protocol and more stakeholders will contribute to its development and adoption.

This is breakthrough, and AppCoins is the first ICO serving 200 million users with the goal of creating a trustworthy economy without intermediaries. AppCoins will not leave OEMs out of the equation, as Aptoide never did.

Recognizing that OEMs play a fundamental part in this circular model, AppCoins ensures a 5% cut on all app economy transactions for all mobile device manufacturers. As this protocol is based on Ethereum, the different app stores (both Android & iOS) act as oracles of the smart contracts which are associated with each one of the platform’s core transactions (see AppCoins whitepaper for details).

This system creates a trust layer for the economy, rendering many middlemen obsolete and inviting OEM Partners to be part of the AppCoins universal language of the app economy.

To illustrate AppCoins’ added value to the app economy, we need to compare the new distribution of value with the existing one. In regards to mobile app advertising, the revenue share difference is very clear:

With AppCoins, the shares are defined in public smart contracts, which brings transparency and trust to the economy.

In both cases, OEMs will have a share of 5% to foster the wide market adoption of AppCoins. By powering app stores with AppCoins by default on OEMs devices, these entities are seen as key drivers for AppCoins’ success.

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AppCoins Official

AppCoins Official


The first ICO serving 200 million users to create a trusted economy without intermediaries. Supported by Aptoide App Store. Learn more: