ANU #21 — Upcoming Ada Release and Casual Connect Asia
AppCoins News Update, or ANU for short, is a regular bi-weekly update by the AppCoins team. As usual, we are going to cover dev updates, market reports, team members and upcoming events. This week’s focus is on the upcoming Ada Release, User Acquisition flow, ASF Blockchain Summit and the Casual Connect Asia event.
Three things are certain in life: death, taxes and the Dev Update coming out every 2 weeks. You’ve guessed it, it’s Dev Update time!
We’re in the homestretch for the Ada release, which will be published on October 31. This release marks another giant leap for the AppCoins Protocol. It contains the remake of the User Acquisition flow and proposes an implementation for the circular economy, which we explained in the white paper during the ICO.
The User Acquisition flow enables developers to reward users for using their apps. Developers can create campaigns that reward users in APPC when they spend at least 2 minutes in the apps associated with the campaigns. These rewards can then be spent in in-app purchases in any app that integrates the AppCoins Protocol. The flow as it was had 2 major problems, one from the perspective of the users, and the other from the perspective of the developers.
The first problem was the highly significant friction that existed to earn the rewards. Users needed to have ETH in order to earn APPC from the rewards, as they needed to submit a proof to the blockchain. We’ve called it Proof-of-Attention (PoA). It is crucial to ensure that users actually spent time in the apps. This is a friction point as the majority of users don’t own ETH when they start using apps that integrate the AppCoins Protocol.
The second problem consisted of a design flaw that enabled users to cash out the APPC earned in rewards. This prevented the implementation of the circular economy, which is of great importance for developers integrating the protocol, as it increases the dynamic of the AppCoins ecosystem.
The Ada release contains a solution for both problems, as we remade the flow of earning rewards and of using them for in-app purchases and payments. Users will no longer need to own ETH to earn rewards. The submission of the proofs is done by our backend, which validates their structure and authenticity before submitting them to our smart contracts. Since the submission is performed by us, we keep the rewards locked but enable users to use them as normal payments with APPC. In the AppCoins BDS Wallet users will see their balance in APPC, and in what we’ve called AppCoins Credits, which are the rewards earned from campaigns. The difference is that these credits can only be spent in in-app purchases, thus closing the circular economy.
With the Ada release, we’re publishing new versions of the AppCoins BDS Wallet and the BDS Unity plugin that implements the new User Acquisition flow. We’re also publishing the BDS native SDK, which implements the User Acquisition flow, and can be used by developers that develop natively.
As always, you’re invited to follow our work regarding all of the products we’re working on:
- ASF Wallet (Aptoide & Google Play)
- AppCoins BDS Wallet (Aptoide & Google Play)
- ASF SDK
- ASF Unity Plugin
- BDS Billing System integration guide
At the time of writing, the current market cap is close to $11.37 M USD, with $579.44 K USD in volume in the last 24 hours across these exchanges: Binance (96,35%), Huobi (3,62%).
Since the last ANU, APPC value has witnessed a high of $0.118 USD on Oct 23rd, and a low of $ 0.088 USD on Oct 12th. You can see more info about APPC markets at Coinmarketcap.
Name: Maria João Abreu
Role: Product Designer
Bio: Maria is a hands-on Product designer that combines user centered designs with the ability to bring them to life. She’s giving a hand to the AppCoins team across all levels of the design process to help build a great product.
In case you haven’t read our last ANU, AppCoins is sponsoring a blockchain event that will take place in Lisbon on November 5th. The ASF Blockchain Summit will gather blockchain enthusiasts with the purpose to serve the global community of app developers, app stores, OEMs and ecosystem-builders to connect, learn and share knowledge.
Besides Tran Vinh Quang from the Appota Corporation, Jordan French from Block Telegraph, and Chris Jones from Dragonscale Incubator, the event will also include other incredible speakers such as Caglar Eger from Goodgame Studios, Enric Cabestany form IGG, Robin O’Connel chief revenue officer at Uphold, and many more! You can see the full list of the ASF Blockchain Summit speakers here.
A free technical track parallel session with developers from AppCoinswill also take place. In order to participate in the session, please register here.
The most influential blockchain event of the year is only two weeks away! Make sure you get your tickets, now!
The AppCoins team will be attending the largest and most prestigious global independent games showcase — The Casual Connect Asia event!
With over 100 speakers and lectures from leaders in the emerging markets of the games industry covering game design, social gaming, funding, next-generation technology, and best practices, Casual Connect is the place to be!
Tiago Alves, VP of Asia Pacific at Aptoide and AppCoins, will be speaking at the event! Make sure you look for him in case you have any questions regarding the AppCoins Protocol and our roadmap.
Casual Connect Asia will take place between 12–14 of November, in Greater Bay Area China.
Missed one of our previous publications? Not to worry! You can read them right here: