ANU #15 — Ritchie Release Developments and Business Review

AppCoins Wallet
6 min readAug 1, 2018


AppCoins News Update, or ANU for short, is a regular bi-weekly update by the AppCoins team. As usual, we are going to cover dev updates, market reports, team members and upcoming events. This week’s focus is on the latest updates regarding the upcoming Ritchie Release, and an overview of the business developments that have taken place over the last 7 months for the success of the AppCoins project.

Dev Update
APPC Markets Report
Featured Team Member
Protocol Business Review

We’ve been actively working on the release of the 2nd of September — named as Ritchie Release — which will come with a lot of changes that remove adoption friction and will enable users to start using APPC to pay for in-app items as easily as they do today. We’ll go as far as to say that until the end of the year we’ll be able to have payments using Blockchain tech faster than users have today when using credit cards.

As we’ve explained in the last ANU, we are also working on easing the life of app developers when it comes to In-App Billing (IAB) integration using APPC. Those devs who integrated the App Store Foundation (ASF) SDK and had to manage their in-app items (SKUs) exclusively by themselves in the SDK/app and possibly using their backend will be able to integrate a billing system very similar to the one from Google Play.

App developers will be able to have purchases and SKUs managed by our infrastructure and rely on Blockchain tech for verifiability and data reliability.

The AppCoins Wallet will perform the role that the Google Play app performs in the Google Billing System, as it will be the artifact doing the calls to our API.

We plan to release the SDK and the AppCoins Wallet with this functionality during the next 2 weeks, which means we’ll be doing a major-minor release before the Ritchie release. We are fortunate to be already working with several developers and want to have them test the system in order to have it completely ready for the Ritchie release.

As we’ve also mentioned in the last ANU, we’re working to give users the ability to use their credit card to pay for in-app items as they do now, while maintaining the advantages of Blockchain tech to verify their purchases. This will be published on the Ritchie release. This is a major development for the AppCoins project because it shatters one of the greatest sources of friction to the adoption of the protocol, and of cryptocurrencies in general for that matter.

In addition, we’re working hard on the Unity plugin to make its integration as smooth as possible. We’ve been solving a few issues and making the plugin more robust and reliable. At the same time, we’re making sure it stays up-to-date with the native SDK developments.

Lastly, we are working on microsites that will cover the App Store Foundation conference in early November, as well as a page about the SDK which details better its added value for developers.

As always, you’re invited to follow our work regarding all of the products we’re working on:

At the time of writing, the current market cap is close to $15.74 M USD, with $655.91 K USD in volume in the last 24 hours across these exchanges: Binance (40,27%), BiteBTC (40,32%), Huobi (18,02%) and HitBTC (1,39%).

During the past two weeks AppCoins has suffered a currency depreciation. Since the last ANU, APPC value has witnessed a high of $0.236 USD on July 18th, and a low of $ 0.152 USD on July 31st. You can see more info about APPC markets at Coinmarketcap.

Name: Pedro Almeida
Role: VP of Strategy & Monetisation
Bio: Pedro Almeida is responsible for the definition and execution of business development strategy, namely all activities related in bringing more developers to adopt the AppCoins protocol. Pedro holds an MBA from INSEAD and has worked 6+years in McKinsey & Company. He will be at ChinaJoy so feel free to reach out to him!

Since we closed the ICO, the team has been focused on the dissemination, adoption and implementation of the Appcoins Protocol, a revolutionizing project that will bring various benefits to the app ecosystem. If you’re interested to know what has been done so far for the business development of the project, read below.

The team has worked endlessly in establishing important partnerships with developers, app stores and OEMs for the integration of the protocol, and have also successfully created synergies with other entities in order to leverage the added value of the protocol for the industry.

In June, the AppCoins team disclosed several new entities that are already on board for the integration of the protocol — 10 developers, 1 app store, and 2 OEMs. For a detailed overview of these entities and to learn about the value that each one brings to the project please read our Medium Post.

The adoption of the AppCoins protocol by these entities was possible due to the efforts of the business team and also due to the continuous presence in key events, such as the Mobile World Congress and the Game Developers Conference, and smaller events like Android In Asia — Feb 2018 Meetup, Developers Competition in Seoul, Blockchain Applications and Economics Forum 2018, and Blockchain Summit Singapore.

In order to help create synergies with the protocol, besides having closed various partnerships during the ICO with KyberNetwork, Utrust, and Indorse, this year AppCoins has become a member of the Enterprise Ethereum Alliance, one of the world’s largest blockchain initiatives whose goal is to teach established organizations and startups about Ethereum and to help them integrate this new technology into specific industry cases.

Another important part of the business strategy was to get AppCoins listed on the main exchanges. First one was Binance, and after that, following the order of listing, Huobi, Lykke, KyberNetwork, and HitBTC. The teams effort resulted in getting AppCoins listed in 3 of the top 10 exchanges in CoinmarketCap, in terms of volume.

Moreover, another key point was the creation of the App Store Foundation website and the AppCoins Working Groups, which are the primary mechanism to enhance the specifications and guidelines of the AppCoins protocol. There will be three different groups: in-app purchases, app advertising, and developers’ reputation, this way the ASF members can have discussions that are more focused on the different parts of the protocol.

The Working Groups purpose is to provide an opportunity for the app ecosystem players to share insights and also to help the AppCoins team to understand how to improve its solution in order to better tackle the app economy inefficiencies.

These were the main points of the business development of the project that were accomplished during the last 7 months. All of the mentioned points are part of an ongoing strategy, therefore the team is still working on key partnerships and on leveraging the business development of the protocol.

Missed one of our previous publications? Not to worry! You can read them right here:

ANU #14 — Updates on Ritchie Release and ChinaJoy

ANU #13 — Unity Plugin and Gamescom

Early Adopters Program Now Open!



AppCoins Wallet

Welcome to the AppCoins Wallet! The tool to process payments and earn rewards in your favorite apps and games.