ANU #116 — VIP Referral Program & In-app Purchase

Welcome to the AppCoins News Update, ‘ANU’ for short. This month we’re focusing on the VIP referral program and the in-app purchase experience improvements. Keep reading to find out more!

VIP users are very important to us, and as such, we wanted to build upon an already existing perk: the VIP referral program.

The VIP referral program applies to all new VIP users. These users have access to a special promo code that they can share with their friends so that both can benefit.

Although beneficial, this process was still somewhat manual, and we wanted to make sure we served you better. As such, we are now including the possibility to share this code straight from the Wallet!

Along with that, we did a visual revamp of the Promotions page, which you can observe here.

We also keep working hard on our in-app purchase experience for new users, and as such we are extending a very impactful feature we address on ANU#114: the possibility to go back to the game to continue your payment.

This possibility was available for new users who installed the Wallet coming from a game, and we are expanding this option for all users who install the Wallet and who have one of the top applications installed. This way it’s even faster to go straight to profiting from the Wallet and receiving bonuses on each purchase!

Let us know what you think about these new features in the comment section or on our social media channels!

Following last month’s protocol KPIs performance, on this ANU, we have collected the values from September regarding flows using Apps with AppCoins, IAP with AppCoins, and User Interactions with the Wallet, as the table shows below.

As always, you’re invited to follow our work regarding all of the products we’re working on:

Published artifacts:

Name: Rita Fonseca

Role: HR Advisor

Bio: Rita has been in AppCoins since the end of August, being the newest acquisition of the HR team. She has a bachelor’s in Human Resources Management and is currently taking a Masters in International Management. She’s practiced dancing and is interested in make-up courses and cooking!

ANU #115 — New VIP Perks and UX Improvements

ANU #114 — In-app Purchase Experience

ANU #113 — New developments coming to improve the user experience

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